GrabTH · both verticals
Total mentions
1.91M
Transport + food · since Jan 2025
Combined SOV
43.1%
Of tracked ride + food brands
Impressions
486M
Est. reach of Grab talk
Engagements
14.2M
2.9% eng. rate
Grab mention mix · 882K transport · 1.03M food
Official account 1.84K posts · avg 12.4K views
Grab mentions by month
Stacked · transport + food
Grab Transport
Ride-hailing talk
Grab still leads Thailand ride-hailing talk at 41.8% SOV, but the lead is thinner than a year ago. Bolt’s 2026 fare-and-EV push and LINE MAN Ride’s “cheaper than surge” meme are the two forces taking points. Category conversation — getting around Thailand, not Grab — peaks in April (Songkran) and again in the November–January high season.
Mentions
882K
Brand + service · since Jan 2025
Share of voice
41.8%
#1 of 6 · +19.4 vs LINE MAN Ride
Share of voice
Thailand ride-hailing brand conversation on X · 1 Jan 2025 – 14 Aug 2026
When Thailand talks
Category conversation — getting around / ordering food — with brand names stripped. Bright bars are peak months.
April
idx 168
Songkran — intercity travel, airport runs, surge talk, cancelled BTS/MRT windows.
Dec–Jan
idx 148
High season + New Year. Tourist arrivals and hometown trips stack on Bangkok traffic talk.
November
idx 132
Cool-season open. Tourist cities (Phuket, Chiang Mai, Pattaya) lift ride conversation.
September
idx 124
Late monsoon / flood and standstill traffic. Availability complaints, not brand love.
What others are doing
Competitor plays that moved conversation in this vertical.
Bolt
pressureMay–Jun 2026EV fleet push, then a licence scare
Bolt framed itself as the cheaper EV ride in Bangkok and tourist cities in May. By early June the licence-renewal story flipped the thread: “จะโดนปิดไหม”. Volume jumped, then split between fare praise and regulatory risk.
+3.3 pp SOV vs 2025 YE
LINE MAN Ride
pressureOngoing · 2025–26The honest-price foil to Grab surge
The durable meme is “เรียก LINE MAN ถูกกว่า”. Motorcycle + car + taxi in one Wongnai-linked app. Conversation is comparison, not fandom — every Grab surge screenshot tags LINE MAN as the alternative.
+1.8 pp SOV · steady
inDrive
watchQ4 2025 – Q2 2026Bid-your-fare in tourist cities
Expanding beyond Bangkok into Phuket, Chiang Mai and Pattaya. Backpacker and long-stay talk likes naming a price. Still a small SOV, but it shows up whenever airport-to-hotel threads go long.
+0.9 pp · niche lift
Regulator
watch8 Jun 202690-day purge of unlicensed drivers
Transport Ministry told all eight certified platforms — Grab, Bolt, inDrive, LINE MAN, Maxim, Lalamove, TADA, Fingogo — to drop drivers without public-transport licences. Lifted category volume for every brand, not just Grab.
Category spike · Jun 26
Maxim / AirAsia Ride
watch2025–26Budget moto vs flight-bundle
Maxim holds outer-Bangkok and commission talk among drivers. AirAsia Ride spikes around Songkran and high-season flight landings, then goes quiet. Neither is taking the centre of the feed.
Share slipping
Topic mix · Grab
- Surge / ราคาแพง28%
- Airport runs16%
- No car / หารถไม่เจอ14%
- Vs Bolt / LINE MAN13%
- Driver · licence · safety11%
- GrabBike9%
- Promo / subscription9%
Grab Transport
Ride-hailing talk
Grab still leads Thailand ride-hailing talk at 41.8% SOV, but the lead is thinner than a year ago. Bolt’s 2026 fare-and-EV push and LINE MAN Ride’s “cheaper than surge” meme are the two forces taking points. Category conversation — getting around Thailand, not Grab — peaks in April (Songkran) and again in the November–January high season.
Mentions
882K
Brand + service · since Jan 2025
Share of voice
41.8%
#1 of 6 · +19.4 vs LINE MAN Ride
Share of voice
Thailand ride-hailing brand conversation on X · 1 Jan 2025 – 14 Aug 2026
When Thailand talks
Category conversation — getting around / ordering food — with brand names stripped. Bright bars are peak months.
April
idx 168
Songkran — intercity travel, airport runs, surge talk, cancelled BTS/MRT windows.
Dec–Jan
idx 148
High season + New Year. Tourist arrivals and hometown trips stack on Bangkok traffic talk.
November
idx 132
Cool-season open. Tourist cities (Phuket, Chiang Mai, Pattaya) lift ride conversation.
September
idx 124
Late monsoon / flood and standstill traffic. Availability complaints, not brand love.
What others are doing
Competitor plays that moved conversation in this vertical.
Bolt
pressureMay–Jun 2026EV fleet push, then a licence scare
Bolt framed itself as the cheaper EV ride in Bangkok and tourist cities in May. By early June the licence-renewal story flipped the thread: “จะโดนปิดไหม”. Volume jumped, then split between fare praise and regulatory risk.
+3.3 pp SOV vs 2025 YE
LINE MAN Ride
pressureOngoing · 2025–26The honest-price foil to Grab surge
The durable meme is “เรียก LINE MAN ถูกกว่า”. Motorcycle + car + taxi in one Wongnai-linked app. Conversation is comparison, not fandom — every Grab surge screenshot tags LINE MAN as the alternative.
+1.8 pp SOV · steady
inDrive
watchQ4 2025 – Q2 2026Bid-your-fare in tourist cities
Expanding beyond Bangkok into Phuket, Chiang Mai and Pattaya. Backpacker and long-stay talk likes naming a price. Still a small SOV, but it shows up whenever airport-to-hotel threads go long.
+0.9 pp · niche lift
Regulator
watch8 Jun 202690-day purge of unlicensed drivers
Transport Ministry told all eight certified platforms — Grab, Bolt, inDrive, LINE MAN, Maxim, Lalamove, TADA, Fingogo — to drop drivers without public-transport licences. Lifted category volume for every brand, not just Grab.
Category spike · Jun 26
Maxim / AirAsia Ride
watch2025–26Budget moto vs flight-bundle
Maxim holds outer-Bangkok and commission talk among drivers. AirAsia Ride spikes around Songkran and high-season flight landings, then goes quiet. Neither is taking the centre of the feed.
Share slipping
Topic mix · Grab
- Surge / ราคาแพง28%
- Airport runs16%
- No car / หารถไม่เจอ14%
- Vs Bolt / LINE MAN13%
- Driver · licence · safety11%
- GrabBike9%
- Promo / subscription9%
GrabFood
Food-delivery talk
GrabFood holds 44.2% of tracked food-delivery talk, only 5.6 points ahead of LINE MAN. That is a duel, not a hierarchy. foodpanda’s May 2025 exit redistributed volume to ShopeeFood and the two leaders. Category food-order conversation, brand names stripped, peaks in the rains (Jun–Sep) and in December.
Mentions
1.03M
Brand + service · since Jan 2025
Share of voice
44.2%
#1 of 5 · +5.6 vs LINE MAN
Share of voice
Thailand food-delivery brand conversation on X · 1 Jan 2025 – 14 Aug 2026
| Brand | SOV | Mentions | Impr. | Eng. | vs YE 25 |
|---|---|---|---|---|---|
GrabFood@GrabTH | 44.2% | 1.03M | 250M | 7.8M | −1.9 pp |
LINE MANLINE MAN | 38.6% | 892K | 214M | 7.12M | +2.2 pp |
ShopeeFood@ShopeeTH | 11.8% | 273K | 61.3M | 1.61M | +3.6 pp |
foodpanda@foodpandath | 3.1% | 71.7K | 18.2M | 380K | −3.4 pp |
RobinhoodRobinhood TH | 2.3% | 53.2K | 11.4M | 190K | −2.1 pp |
When Thailand talks
Category conversation — getting around / ordering food — with brand names stripped. Bright bars are peak months.
December
idx 152
Year-end parties, office potlucks moving to delivery, NYE. Highest food-order talk of the year.
Jun–Sep
idx 146
Rainy season. People stay in; delivery is the default dinner. July and September are the wet peaks.
February
idx 134
Chinese New Year family orders plus Valentine dinner-in. Promo codes travel farthest here.
August
idx 128
Mother's Day (12 Aug) + late rain. 2026 window is partial through the 14th.
What others are doing
Competitor plays that moved conversation in this vertical.
LINE MAN
pressure2025–26 · May 2026Promo machine + AI unicorn story
Daily afternoon code drops, group-order discounts, Wongnai restaurant graph. Conversation is promo-led, not complaint-led — the opposite of GrabFood’s fee/time threads. Nikkei’s May 2026 AI-investment piece added a second, corporate layer.
+2.2 pp · closed the gap
ShopeeFood
watchFrom May 2025Picked up foodpanda’s leftovers
After foodpanda left in May 2025, ShopeeFood took merchants and moved 7% → 10% GMV share, overtaking Robinhood as the distant third. X talk spikes on 9.9 / 11.11 and Shopee coin campaigns, then fades.
+3.6 pp SOV vs YE 2024 run-rate
foodpanda
exitMay 2025Exit. Spike, then silence.
Withdrawal from Thailand was the loudest single food-delivery news event of 2025. Residual “foodpanda ปิดแล้วนะ” posts ran through Q3, then the handle went dark. The 3.1% SOV in this window is almost entirely first-half 2025.
−3.4 pp · residual only
Robinhood
exit2025Share collapsed to a rounding error
Market share printed ~0% by end-2025 (Momentum Works / Bangkok Post). Remaining X talk is nostalgia and “แอปตายแล้ว” — not competitive pressure.
−2.1 pp · inactive
Topic mix · Grab
- Promo codes / คูปอง26%
- Delivery time18%
- Coverage vs LINE MAN16%
- Rainy-day orders12%
- Fees / minimum11%
- Missing / quality9%
- Rider · merchant pay8%